If, like me, you attended UK OUG’s Tech18 conference at ACC Liverpool and have a particular interest in Application Express, you may well have attended Joel Kallman’s “State Of The Union” address.
This blog is a review of Joel’s presentation, and of the key messages that I took away from it.
For me, the key themes underpinning the presentation were that of ‘Community’ and ‘Education’, a message that chimed with the theme of the conference as a whole – #passtheknowledge.
Joel revealed that he has been asked how the APEX world’s strong sense of community had come about The answer – “it just is”.
He provided a retrospective from the time he started at Oracle, delivering the first calendar app for Palm V using a new framework of Web DB (pre-cursor to APEX). From that time to the current day, APEX has helped to change the perception of Oracle, as it is a more easy-to-use product, responding to the requirements of it’s user community.
Joel then went on to outline some of the key achievements made in the world of APEX this year and the objectives for the coming year.
Joel’s State of the Union keynote was really a celebration of the success and growth of APEX, despite its relatively low exposure within Oracle, in large part to the enthusiasm and commitment to APEX of its user community. For the first time a marketing budget has become available for the social promotion of APEX. As he points out, the success of APEX can, and should, be measured by the successful customer implementations of APEX applications.
Author: Philip Ratcliffe
Job Title: Oracle APEX Development Consultant
Bio: Philip is a Development Consultant at DSP-Explorer. Building on considerable experience in development including using Oracle PL/SQL and supporting Oracle EBS, Philip is employing APEX to provide quality, bespoke software solutions to a range of organisations.