---
title: Have you ever asked for the ‘Best Price’?
description: One of our New business development team talks to us about the Database consolidation, licensing and the ‘best’ price …
---

[DSP Blog ](https://content.dsp.co.uk)

# [Have you ever asked for the ‘Best Price’?](https://content.dsp.co.uk/have-you-ever-asked-for-the-best-price)

 Written by [Jon Cowling](https://content.dsp.co.uk/author/jon-cowling) | 11-Feb-2016 16:07:03

# Have you ever asked for the ‘Best Price’?

One of our New business development team talks to us about the Database [consolidation](https://www.dsp.co.uk/services/consultancy/), licensing and the ‘best’ price …

“I wrote a previous [blog on licensing woes](https://www.dsp.co.uk/oracle-licence-woes-consolidate-instead/) last week. About avoiding[ licensing](https://www.dsp.co.uk/license-management/) spend by consolidating databases and cleverly re-deploying existing assets.  
Consolidation is all well and good, however once done, sooner or later you will need to buy some licences. It’s just a question of how much you will need to spend.

You’d typically go to your favourite reseller and consult a Licence Specialist - a particularly good one is Softcat – full of lovely people who are all experts in this field. And I’m not just saying that because they’re a close partner of [DSP](https://www.dsp.co.uk/)!

But whichever License partner you go to for a quote, have you ever asked the sales guy “Give me your **BEST** Price!” ?

Be careful what you ask for! A best price for a Sales person is usually the highest one! Ask for a best price, and you’ll get a best price – best for the sales person anyways!

But I say this mockingly. The majority of resellers, infrastructure providers and licence specialists are good and honest. Just be sure you go to a specialist sales person. They usually have your best interest at heart and typically work in a pre-sales fashion – consulting on your requirements and offering the most suitable offering.”

[View full post](https://content.dsp.co.uk/have-you-ever-asked-for-the-best-price)

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